Elyse Spalding worked for 20 years in the media industry before founding Spalding Associates in 1996. Ms. Spalding began her career with Grey Advertising in media planning and, since 1982, in advertising sales for several media enterprises including MTV Networks, Tribune Broadcasting, The Food Network, and Cable Networks Inc./3M.

She began Spalding Associates in response to the growing need for sales and media management executives for the new on-line media, both for new firms as well as the more traditional media vendors as they diversify and fractionalize their media offerings.

A graduate of William Smith College, Elyse's broad media industry experience supports clients throughout the rapidly changing and dynamic media business.