Each of our principals built a successful career in media sales and business development prior to joining Spalding Associates. The staff's professional media experience includes media placement, buying, sales planning, account and sales management at some of the industry's leading media firms including Grey Advertising, Lifetime Television, MTV Networks, Nickelodeon, The Tribune Company, broadcast.com and Yahoo! They each bring a solid understanding of the industry, and of the different corporate cultures, to every search. Further, they access a deep and broad set of contacts, built from years in the industry and a decade of recruiting.